What end-to-end email marketing includes
- List audit. Where contacts came from, whether there is consent, how many addresses are dead.
- Segmentation. By interest, funnel stage and time since last purchase — one email for everyone almost always loses.
- Copy and design. Short emails with one action: reply, book, claim an offer.
- Automation. Welcome sequence, nurture after a lead, win-back for customers who have not bought in a while.
- Analytics. Opens, clicks, replies and leads in a report, not gut feeling.
Who it is for: B2B and B2C
In B2B, email keeps a long sales cycle warm: while the client decides, they keep seeing useful emails and your offer. In B2C, email brings buyers back and lifts repeat sales. Selling online? See email and SMS for ecommerce for post-purchase and abandoned-cart automation.
B2B email: what we can show
For the US dental labs Bio-Dent Laboratories and B&H Dental Lab we ran email campaigns to dentists: 2,941–5,492 emails per campaign, open rates from 19% to 31% depending on segment and offer. The campaign screenshot is on our case studies page.
How it works, step by step
- Domain warm-up and SPF, DKIM and DMARC setup so mail avoids spam folders.
- Segments and the first 2–3 emails for the main offer.
- A test send to part of the list, checking opens and complaints.
- The main campaign plus automated flows.
- A report and the next cycle: what to keep, what to rewrite.
GDPR and CAN-SPAM compliance
In the EU, marketing emails to consumers need their consent (GDPR; in Germany also § 7 UWG). In the US, CAN-SPAM requires a real sender address, an honest subject line and a working unsubscribe. We keep consent records and put an unsubscribe link in every email. This is not legal advice — check complex cases with a lawyer.
Pricing and timing
Agency packages: Start — $650/mo (1 channel), Growth — $1,500/mo (2–3 channels), Performance — from $3,000/mo. First opens and replies show up 1–2 weeks after domain warm-up; the effect on sales is judged over several cycles. PRISRA has worked since 2015 on projects in 40+ countries. All prices.
Common mistakes
- One email for everyone, no segments.
- Bulk sending from a new domain without warm-up — mail lands in spam.
- No record of subscriber consent.
- No goal for the email: the reader does not know what to do.
Looking for new clients rather than working your list? See B2B cold email and LinkedIn plus email. Start with a free audit.

