AI for business: agents that sell, answer customers and run your CRM
AI for business means agents that take over calls, chats and first touches, and a CRM that doesn't lose deals. Our voice AI agent for a US dental company made 9,604 calls and found at least 1,208 warm contacts in 10 weeks. Development is done together with JolSoftware: 50+ engineers, 30+ projects.
Not an off-the-shelf bot. Not a bundle of disconnected services. A system engineered around your processes and goals.
- 1Ads and Reels bring leads
- 2A voice-controlled CRM logs the deal
- 3An AI sales agent makes the first touch
- 4An email sequence warms leads up
- 5AI reactivation brings back past customers
- 6Custom development with JolSoftware
Not a standalone AI tool, but a working business system
Every project starts with your company's processes: what to automate, where clients are lost, and which architecture will deliver the greatest impact.
AI sales team
AI calls your cold or warm database, runs the conversation on script, qualifies, sends email/SMS, books callbacks and hands warm leads to a manager.
Your team gets segmented contacts with full history and a next step.
AI receptionist
Answers inbound calls, advises from an approved knowledge base, books appointments, works after hours and in multiple languages.
Fewer missed inquiries, faster responses, lighter workload.
Database reactivation
Wins back clients who haven't bought in a while: segments, calls, sends messages, surfaces intent and hands over warm leads.
New sales from a database you've already paid for.
Turnkey CRM/ERP
Not a storage box but a system: runs the pipeline, catches stalled deals and overdue tasks, tracks revenue and commissions, keeps the team on track.
The owner sees the real picture without manual reports.
AI owner assistant
Works on top of your CRM: daily briefing, reminders, stalled deals, task delegation, working with your data by voice.
Less busywork, faster decisions.
AI marketing
Google/Meta Ads, SEO, GEO/AEO, Reels, email and landing pages — with leads routed straight into your CRM and tracked all the way to the sale.
Marketing measured by sales, not just clicks.
Custom development
AI agents for specific functions, client portals, voice interfaces, analytics, integrations, industry and white-label products.
Technology built around the business, not the other way around.
Systems we have built
9,604 calls and at least 1,208 warm contacts in 10 weeks
For a US dental company selling to dental practices, we built AI sales: a voice agent calls the list, answers questions, collects emails, books callbacks and hands interested prospects to the sales team.
Retell data over 10 weeks. A warm contact left an email, asked for a callback, requested a starter kit or showed interest. 2,261 calls are not yet classified, so the warm count is a lower bound and the cost per contact an upper bound. Results depend on niche, list, offer and language. Calls to US mobile numbers require prior express consent under the TCPA (FCC 24-17).
Build AI sales for my businessA CRM/ERP that directs the team's attention on its own
A proprietary ERP/CRM for clients, deals, tasks, documents and finances. It doesn't just store data — it shows where time, money and the next step are being lost. Voice commands and an owner assistant on top. We have built CRMs like this for Realivo and the LEGAR legal platform (both run by PRISRA's owner), and for two US dental companies.
An AI front desk that answers clinic calls, including after hours
DentoVox is our AI system for US dental clinics: it answers inbound calls, books the patient into the clinic dashboard, flags urgent cases and hands them to staff for an urgent callback.
Administrative and communication workflows. The system does not diagnose and does not replace a doctor.
See DentoVox in actionDevelopment and AI: group projects
PRISRA is part of one group with JolSoftware — product engineering, CRM and machine learning.
PRO Rating
A marketplace for professional services: website, admin panel and an iOS/Android app, specialist ratings and ordering logic.
React Native · Next.js · Node.js · AWS
AxiCRM
A company work OS: CRM, projects, tasks, HR, invoices, tickets and reports in one interface.
CRM · HR · Kanban · payments
Logic Startup
SaaS for startup founders: business plan, SWOT, PESTLE, models and tasks in one place, with OpenAI integration.
SaaS · OpenAI
INVEBOSS
A business portal for investors and business sellers: multilingual, secure transactions, referral and bonus systems.
Portal · payments · Telegram bots
UNIQA DENTAL
An online store for a dental implant materials manufacturer: custom design, filters, multiple addresses per account, admin panel.
E-commerce · admin panel
Receipt recognition
Receipt recognition for retail promo campaigns: a computer-vision service that automatically checks participants' receipts. Per project data: 97% recognition accuracy, up to 90% savings on operating costs.
ML · OpenCV · Python · Laravel
ML ad anti-fraud
ML anti-fraud for advertising and similar-image search: models that filter out fraud and match the audience. Per project data: 97% accuracy, up to 10K requests per second.
Computer vision · Python · C++ · OpenCV
G-Truck
A cargo management system: deliveries, statuses, drivers and routes on a map.
Web · maps · logistics
GUP
A rental service for goods and services: website and iOS/Android app with messaging, group chats and push notifications.
Web · iOS · Android
Realivo
A real-estate platform for cross-border search and transactions: mortgage, renovation and rental payback calculators, online deals in supported markets.
Laravel
Big Data CRM
Real-time business analytics architecture: sales plan tracking, historical analysis, forecasting, messenger integration, document cryptography.
Angular · Laravel · Postgres · Beanstalkd
You have a market or an idea — let's build the product together
PRISRA comes in not just as a contractor but as a technology and marketing partner: product architecture, AI logic, interface, integrations and go-to-market.
You know the market and the customer. We build the technology, sales and marketing.
Discuss a joint productFrom business problem to a working AI system
Diagnosis
We study your sales, communications, CRM, team and the points where leads are lost.
Architecture
We define the agents, data, integrations and KPIs. A system blueprint and rollout plan.
Development
Scripts, AI logic, integrations, CRM/ERP, dashboards, telephony, roles.
Testing
Test calls, handling questions and objections, verifying handoff to staff.
Launch and optimization
We analyze conversations, refine scripts, add modules and grow conversion.
One team for technology, sales and marketing
Most firms do either marketing, or CRM, or a bot. PRISRA connects technology, customer handling, management and acquisition into a single system.
Free audit: where AI can handle calls and leads in your business
We'll map which calls, chats and win-backs AI can take over and what it costs.
By submitting you agree to the privacy policy.
Show us where your business loses clients or time — we'll propose a solution architecture
We'll break down your funnel, communications, CRM and team workflow. We'll show what can be handed to AI, what to integrate and which module is the smartest place to start.
No one-size-fits-all package. The problem and processes first — then the solution.
Frequently asked questions
Is this an off-the-shelf product or custom development?
We have ready-made modules and building blocks, but the architecture, scripts, integrations and interfaces are tailored to your business.
Can we start with a single AI agent?
Yes. Many start with AI sales, reception or reactivation and then expand into CRM, analytics and marketing.
Does AI fully replace employees?
No. AI takes on repetitive tasks, first-touch communications and oversight. Complex decisions stay with your team.
Can you connect our CRM?
Yes, if there's an API or another way to integrate. Otherwise we build a separate portal or a proprietary CRM/ERP.
Do you only do AI or marketing too?
We bring in ads, SEO/GEO, content, websites and email so the system doesn't just handle inquiries but generates new ones.
Can you build a product for our clients?
Yes: white-label, fixed-scope development, monthly development, revenue share and joint product.
How much does it cost and how long does launch take?
Determined after diagnosis — it depends on features, integrations, communication volume and development scope. After the audit we provide a roadmap and estimate.