Ads on Meta, Google, TikTok and Telegram: breakdowns

Ads bring leads from day one when the channel fits the demand: Google when people already search for the service, Meta and TikTok when demand has to be created, Telegram for Russian-speaking audiences. Below: prices, channel choice and payback.

PRISRA teamUpdated: October 29, 20263 min read
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10 years in market40+ countriesReal cases

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22.8M
views on a single Short
202K
LinkedIn impressions in 90 days
1,442
Meta lead-form leads in 11 months
40+
countries and markets

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What it looks like for our clients

$19.8M Google Ads conversion value
$19.8M

Google Ads conversion value

6 months · $1.31M cost · reported conversion value/cost 15.06.

$3.90M revenue from Meta ads, per the ad account
$3.90M

revenue from Meta ads, per the ad account

63,922 purchases and $3,904,687.83 conversion value in the Meta report. Ecommerce project; the period is not shown on the screenshot.

1 442 Meta lead-form leads in 11 months
1 442

Meta lead-form leads in 11 months

Two US dental companies: $14,894 spend, $10.33 per lead on average; leads include dentists and patients. Screenshot shows sample creatives.

$1.02M Google Ads conversion value in 30 days, ROAS 6
$1.02M

Google Ads conversion value in 30 days, ROAS 6

Ecommerce project: $152,050 spend in the same month. Conversion value is a Google Ads metric, not profit.

$1.24M Shopify store sales in one week, +67%
$1.24M

Shopify store sales in one week, +67%

$1,242,548 in one week, +67% vs the previous week. Total store sales, not ads alone.

154 reactions and 25 comments on an ad for dentists
154

reactions and 25 comments on an ad for dentists

An ad for dentists in the Facebook feed: the “Full Denture $150” offer and a “Get Starter Kit” button.

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