Google Ads vs social targeting: which to choose
It's not either-or: Google captures existing demand, targeting creates it. The question is where you should start.
Google Ads shows your ad to people already searching for your product — it captures hot demand. Targeting on TikTok, Facebook and Instagram creates demand where no one knows you yet, through video and Reels. We break down who needs which, how to measure cost per lead in each channel, and why strong brands usually need both — in the right order.
Sound familiar?
We remove these leak points — and turn budget into a flow of clients.
What you get
Numbers, not promises
Why clients choose PRISRA
Pay for results, not 'activity'
We run on leads and sales, not likes. Every channel is tied to a KPI and counted in money.
AI saves your budget
Agents watch ads 24/7 and cut wasted spend — something ordinary agencies don't offer.
10 years and 40+ countries
We've seen dozens of niches and know what works for you. No blind budget tests.
Transparent and full-service
Dashboards, reports, clear numbers. We own the process — from strategy to optimization.
What clients say
In 2 months Reels brought a flow of leads and paid off in the first month. Finally marketing about money, not likes.
We stopped burning budget on ads. AI optimization cut our cost per lead almost in half.
We built the funnel and a sales team. Leads started closing instead of getting lost.
We'll show what brings clients to you
A free 5-minute audit: growth points and where you're losing budget.
Get a free auditQuestions about this service
Which is cheaper — Google Ads or targeting?
It depends on your niche. Google often gives a warmer lead but a pricier click; targeting reaches and warms audiences more cheaply. We'll run the numbers for your niche in a free review.
Where should I start on a limited budget?
Usually with the channel where demand already exists. If people search for your product — Google. If you need to create interest — targeting and Reels. We'll advise after analysis.
Can I run both channels at once?
Yes, and it's often optimal: targeting creates demand, Google closes it. AI agents help allocate budget without waste.
How do we start?
With a free audit: we look at your niche, competitors and current metrics, then propose a plan and quote.
Any guarantees?
We guarantee transparency and KPI-based work. Concrete numbers are fixed in the plan after the audit — no promises out of thin air.
What languages do you work in?
Russian, Ukrainian and English. We run projects in Ukraine, Israel and the USA.