The four-part structure
- Subject — short and human.
- First line — about the recipient (a trigger).
- Body — 2–4 sentences on the problem.
- CTA — one easy question.
Deliverability and domain warm-up are in the pillar B2B cold email.
Example: a B2B service
«[Name], saw you are expanding [area]. We help teams like yours [result] without [pain]. If it resonates, I will show how it looks at [similar company]. Worth a look?»
Example: after a LinkedIn touch
«[Name], I messaged you on LinkedIn, following up by email. We help [ICP] get [result]. I will send an example for your case first. Shall I?»
Email + LinkedIn lifts replies — see LinkedIn outreach.
What sends an email to spam
- Mass impersonal sending.
- Spam words in the subject, caps, many links.
- A long «we are market leaders» email.
- Sending from a non-warmed domain.
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