The core principle: aim for a reply, not a sale
A template works as a frame for personalization. Keep the rule: the first touch must earn a reply. The meeting sells, not the chat. The funnel and setup are in LinkedIn outreach for B2B.
First touch (connection request)
Short, about the person, no offer.
«Hi [Name]. Saw you [trigger]. I work on [your topic] for similar companies — happy to connect.»
Mentioning a trigger shows it is not mass outreach.
Follow-up and the call invite
1–2 days later — one easy question, not a pitch.
«[Name], thanks for connecting. Is [task] handled in-house or do you look at vendors?»
When there is interest, softly offer 15 minutes with concrete slots.
What to avoid
- An offer in the first message.
- Walls of text.
- A template without personalization.
- Pressure.
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